Actually, we’re about YOU…your business, your goals, your biggest opportunities, your most challenging, well, challenges…where you’d like to be in 5 years and where you need to be in 3 months.
We don’t have one…
C’mon…every business and every situation is different…one philosophical approach does not fit all...It can’t.
In a nutshell, we’re a catalyst…call in the Marines…for growth, for solutions, for opportunities, for holding off the enemy
and beating them…with our own game.
Our own game?
Helping businesses thrive through creative branded initiatives based on searing customer insights…whether it is (and here’s the list):
broadcast and print (reports of their deaths are greatly exaggerated)
From CPG to DTC, OTC and B2B…and everything in between, we’ve done them all so you can be assured we’ve got you covered.
EXPERTISE is ALIVE and WELL
13 Ave Group is a full-service advertising agency founded on the principle of accountable efficacy.
Steeped in the disciplines of traditional and then direct response advertising and finely honed over some of the most relentlessly competitive categories in both the product and service sectors, we craft literal DRTV and TVC dynamos in :30, :60 and even :15 video lengths...in the context of product, image and competitive messaging...multi-purposed across broadcast, online and mobile applications, with call to action-oriented online support to maximize engagement.
Our approach to strategic and creative development begins first with the question: "What does success look like for your brand?" And follows with the question: "What's your biggest obstacle to achieving that success?"
From those answers we mutually set the accountable metrics to be achieved, and map out the strategy and creative to effectively get us "there." Every piece of work we develop ties back to the answers to the 2 foundational questions.
And no surprise, we don't like surprises...which is why we are firm believers that if you can measure it, you can manage it. So, on that often bumpy road to success, we harness the real-time feedback of digital metrics to allow us to course-correct as necessary on an immediate basis.
No Picassos. No prima donnas. No excuses.
In essence, accountability that leads to action. Action that enhances efficacy. Efficacy that maximizes the probability of success.
Then with that learning, rinse and repeat.