The data told us that, rather than a time for winding down, many now view retirement as a time to recharge.
At long last you have the opportunity to pursue a passion, develop a talent or try out new experiences—do the things you put on hold while you were building a life.
These popular Florida retirement communities
are all built on this those, as reflected in these highly successful campaigns.
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Boomers
77 million strong!!
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They’re living longer. Working longer. Playing longer.
And they have the financial resources to do it all...holding 52% of the nation’s wealth, the most of any generation ever!!
They also value brands:
76% are loyal to grocery and household brands vs. 66% general population
73% are loyal to beauty and personal care products vs. 62% general population
65% place trust in a brand at the top of their purchase criteria with, not surprisingly, product quality being a key driver of brand loyalty
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They look to brands to fuel living, working, playing and spending longer...all adding up to more of life’s moments that can be transformed into brand momentum.
We know how to transform those boomer moments...in fact, some of us over here at 13th Avenue fall into that “everything longer” category, which is how we’ve captured boomer momentum for brands like AARP, Miralax, Gold Bond, Cortizone, Aspercreme—and reinvigorated Medicare Advantage plans and ACTIVE adult living communities.
To capture more of those Boomer moments (and Boomer market share) for your brands, get in touch with us.
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Municipal Branding
Whether your municipality is a candidate for designation as a business improvement district (BID), a special improvement district (SID) or is just in need of some revitalization, the key and quickest route to that success begins with BRANDING...a new identity, a refreshed identity, or a wholly evolved identity.
Yes, the same fundamental branding principals that apply to every product you’ve ever bought also apply to branding your municipality.
We know, first hand, because after being responsible for the branding of products and services of many Fortune 500 companies, we’ve successfully adapted those principles and disciplines to branding municipalities...and it works:
From an in-depth understanding of your community—its obstacles, opportunities and goals—to a wholly unique strategic positioning for your municipality.
A selling proposition equally compelling to visitors, businesses and residents.
A brand identity both memorable and inspiring.
A business development plan and year-long promotion/event plan firmly based on your unique positioningthat can drive a multitude of foot-traffic to your business district
In essence, a branded revitalization that “lifts all boats with the tide” resulting in increased business revenue, increased rental revenue, increased real estate value and ultimately, increased tax revenue all stemming from a branded revitalization program that literally pays for itself.
Interested? Let us show you how!