Retiring isn’t an easy decision. For many, it never seems to be the right time.  

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In a recent Pew Research Center study, nearly 20% of adults over the age of 65 hold jobs today, compared to 11% in 1987.
 

And when they finally do decide to retire, there are a lot of choices that need to be made.

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Relocate? Downsize? Cash in? Reinvest?

 

Once thing’s for sure. Retirement doesn’t have to mean slowing down. It’s a well-deserved opportunity to rekindle a past interest, start a new hobby, or chart new adventures.

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This campaign captures that sentiment. It’s for an active senior community in Florida known for its vibrant social life and varied amenities. A place that celebrates the rich possibilities of the golden years.  

First phase of the community was sold out in 3 months — far exceeding initial projections.

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