How do you broach a subject that no one wants to talk about?

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When a loved one or close relative becomes seriously ill, people start to realize they need to be prepared for something you’re never really prepared for.

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Only 7.5 million Americans, or about 3.3% of the population, has long term care insurance. 

This campaign makes a compelling case for why it’s a smart investment.

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Within the first 6 months of the campaign, inquiries increased by 60% and conversions by 18% vs. the pre-campaign period.
 

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