First-time homebuyers made up 32% of all homebuyers in 2023. They put down an average of 8% of the house cost as a down payment.  The median age of a first-time homebuyer is 35, a decrease from 2022’s record high of 36.
 

A lot of factors go into the choice of a new home. Many of them are tangible: cost, location, square footage, schools, etc. But there are other intangibles that influence the purchasing decision.

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In fact, we believe real estate is the ultimate branding assignment. The gestalt of how a home makes you feel—what is says about you—is an important determinant.

This highly successful campaign for a family-friendly community in Cape Coral, Florida with a distinctive tropical island vibe helped first-phase homes sell out in record time.  

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