We know our "sh-t”

After presenting TV commercials to the Miralex team at Schering-Plough, our director of production asked a question that resulted in a product extension. "Were single dose packets available for travelers?," she asked. The marketing team knew about "traveler's diarrhea" but had never heard of "traveler's constipation", also a common ailment.

To make a long story short, they "moved on it” quickly. And the rest is over-the-counter history.